The Activity Map provides an easy-to-use visual overlay of link tracking data across a web page. It is a simple and efficient way to get the most out of the Adobe Analytics platform.
Using The Activity Map You can easily see and compare how a website is performing in relation to your campaign and flow metrics. This includes both historic and real-time data. You can also use it to help you understand your customers’ behavior by comparing them to their peers and seeing where they’re clicking most often on a web page.
1. The Activity Map is a great tool to help you understand your customer’s behavior and identify areas that need improvement in your marketing strategies.
2. This feature provides a detailed visualization of your customer’s sessions and events, as well as your email campaigns and flows.
3. You can also use this feature to analyze your customers’ interactions with your web pages and track how your website is performing.
4. This feature lets you visualize your session and event data at a country-, state- or city-level of detail.
5. You can create a map by adding devices and connecting them with each other, and it allows you to see how many devices are connected to one another and how they’re interconnected.
6. You can display all of your device connections in a single map or choose a particular one to focus on.
7. You can view device connections as animated pulses, which indicate the direction of traffic flowing between devices.
8. The map also shows device roles, which are automatically assigned based on the type of traffic the ExtraHop system observes for that device.
9. The map shows metric deltas, which show the difference between device connections established in one time interval and those established in a later time interval.
10. When you compare two time intervals, new device connections that were established in a more recent time interval are green.
11. You can also view device connections as lines and circles, which indicate the protocol names associated with the device connection and the direction of traffic flowing between devices.
13. The size of objects in the map corresponds with a metric value, which helps you highlight areas of increased activity.
14. You can customize the map’s appearance and colors, including device and location pins, as well as device role labels.
15. The map can be displayed on your repository homepage or any collection in the Digital Commons.
16. Using The Activity Map with Students
The Activity Map is a fun way to show students where they are in a classroom and how they move around it. It’s also a good way to reinforce spatial awareness and coordinate skills, while showing kids how the map is a representation of something that’s much bigger than what they can physically see.
The Activity Map is a great tool to use with students, and it also makes a good classroom project. To make the map, draw the classroom shape on butcher paper and have students cut out shapes from construction paper or from the provided Classroom Cutouts worksheet. Then have students place the shapes in the correct locations on the map.